![]() The advantage of online marketing lies in the traceability of the customer trip through the tracking of website visitors. The so-called interaction points can take place online and offline in different media. Once a bond and trust have been built up later, the purchase decision is easier. A purchase does not take place the first time when the consumer recognizes your product.Īt the very beginning of the customer journey, he will first find out about your product and product features. ![]() Buyers and consumers need multiple points of contact with your product or brand before deciding on an action. In the customer journey map you visualize this route as a process or flowchart. ![]() The customer journey map (experience map) is the path your customers typically follow to use various touch points (contact points) on their journey to make a purchase decision. Customer Journey PPT Presentation Template
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